Industry Articles

How Does a Website Tracking Phone Number Work?

By Brian Handrigan on August 28, 2018 |


Whether or not you’re able to connect with your leads online will often determine the viability of your business. It’s a harsh truth, but if you don’t have a sound understanding of what your leads want and expect from your company, you’ll always struggle to make sales consistently. Therefore, it’s critical that you and your team develop a strategy to engage with leads and learn how to convert them to sales more frequently. Fortunately, call tracking can help you do just that. Tools like a website tracking phone number will enable you to monitor how your consumers interact with your marketing content. Let’s take a deeper look how:

Call Tracking Basics

Most businesses employ diverse marketing tactics to reach as many potential customers as possible. This is obviously a smart idea for any operation looking to find new sales opportunities. However, where many companies fall short is in regard to their tracking and data-collection methods. After all, if you’re running multiple marketing campaigns across multiple platforms, it can be difficult (if not impossible) to determine where your leads are coming from. That’s where call tracking software comes in. Through the process of call attribution, advanced call tracking software connects offline sales calls back to the online content that generated it. In practice, this means that every time a lead calls your business after viewing online marketing content (blogs, ads, content offers, etc.) you’ll know the source right away.

Dynamic Phone Numbers

Plenty of professionals wonder how a call tracking system works. And while it is sophisticated tech, the concept behind it is relatively simple. Call tracking is able to monitor lead behavior and engagement through dynamic phone numbers. Essentially, this means that every piece of content, ad group, or campaign can have its own unique phone number. As opposed to a single phone number on a website, dynamic phone numbers will show you exactly how a lead arrived at your business. From there, attributing calls back to content is a breeze.

Proactive Call Tracking

Business owners can use call tracking however they see fit. At the bare minimum, call tracking metrics should provide a company with attribution data regarding content performance. With that intel, it’s easy to tell which marketing efforts are connecting with leads and contributing to conversions –– and what content is missing the mark. That’s a fantastic reactive resource, but it’s not all call tracking can do. The best call tracking systems allow businesses to enhance their ads and other content based on tangible sales numbers. Instead of struggling to determine which ads to invest in and which ones to ditch, business owners can back a winner every time thanks to call tracking.  

Final Thoughts

At Advocado, it’s our mission to help marketers get more value out of their advertisements. We provide resources that enable any marketing and sales team to connect their broadcast, digital, and offline components. Plus, we’re dedicated to offering proactive ad optimization tools. The bottom line is, no matter how your business markets itself, Advocado has a product that suits your needs perfectly Click here to learn more about those products or else contact us today and let us help you find that solution together.


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Brian Handrigan

Written by Brian Handrigan

Co-founder and CEO of Advocado, Brian is a proven entrepreneur with a passion for expanding the intersection of technology and communication. He is a true innovator and has been a founder or co-founder of multiple startups. His talent to see “beyond the known” and identify the real opportunity has resulted in some of the most creative omni-channel solutions to date and was instrumental in inspiring the vision of Advocado. Brian has over twenty years of experience working leading companies such as TD Ameritrade, ADP, Walmart, WPP and major health insurance companies.