Industry Articles

How Call Tracking Software Can Maximize Your Business’s ROI

By Brian Handrigan on January 8, 2018 |


You’ve got to spend money to make money: it’s a trite old phrase that still gets bandied about any time a company needs to shell out cash for a new product or service. And there’s some truth to it. Some. The reality is, when a business spends money, it needs to see a return on that investment –– in the profit column. Otherwise, you’re not spending money to make money; you’re just spending money. Fortunately, call tracking can enable a business to accurately measure the effectiveness of their marketing efforts. And with call tracking, you can calculate a true depiction of your company’s ROI. Here’s how:

Know Where your Money Comes From

Every business has to advertise itself to make money. That’s a simple fact. However, with so many different platforms online to market (Facebook, Twitter, Google Ads, and more) in addition to traditional offline marketing, it can be a slog to figure out what ads your customers are responding to. The good news is, call tracking will let you know exactly what campaigns are working, and which aren’t. With call tracking software, each campaign is assigned a separate number, and data about each call is logged for you to analyze. So you’ll know which ads are making you money, and which ads are costing you.

Know Your Customers

It’s great to know what ads your customers respond to, and which ones they don’t care about. And with call tracking software –– you don’t have to guess –– you’ll know for sure. But wouldn’t it be even better if you knew more about your customers so you could craft advertisements specifically tailored to them? Well, with call tracking, you can. Thanks to technological advancements from companies like Advocado, you can get access to a caller’s phone number, email, address, the ad that drove them to your company, the length they viewed that ad, and the subsequent conversation they had with one of your team members. If knowledge is power, then call tracking is the two-ton sledge hammer of the marketing world.

Know Your Staff

As mentioned above, call tracking records pertinent phone calls between your sales team and potential customers (leads), which will give you a clear idea of how your sales tactics are being implemented. You’ll have access to what works, and just as importantly, what doesn’t. Plus, you’ll be able to identify salespersons who excel and reward them accordingly.

Learn More

Want to up your knowledge so you can maximize your ROI this fiscal year? Contact the Advocado team today! We’ve got the technology and the nous to help any business run more effectively. And for a taste of what we can bring to the table, check out our free 30 minute demo here:

call tracking ROI call tracking software

Brian Handrigan

Written by Brian Handrigan

Co-founder and CEO of Advocado, Brian is a proven entrepreneur with a passion for expanding the intersection of technology and communication. He is a true innovator and has been a founder or co-founder of multiple startups. His talent to see “beyond the known” and identify the real opportunity has resulted in some of the most creative omni-channel solutions to date and was instrumental in inspiring the vision of Advocado. Brian has over twenty years of experience working leading companies such as TD Ameritrade, ADP, Walmart, WPP and major health insurance companies.