Industry Articles

How Call Tracking Numbers Work and What They Mean to Your Business

By Brian Handrigan on January 8, 2018 |


Modern businesses are constantly updating and upgrading to new technology. New gadgets for business and pleasure are invented every day. And as progress on that front moves faster than ever, it can be difficult to identify which new products will have the biggest impact for your company. With that in mind, today we’ll explore the ins and outs of call tracking numbers –– and more than that –– demonstrate why they’re important for every business to understand and implement.  

Why Businesses Need Call Tracking

It seems counter-intuitive, but the more digital our world and workspace becomes, the more important call tracking software is. That’s because most web searches for businesses will result in a phone call. No matter how comfortable people are shopping around online, most of the time they require a human interaction to finish a transaction. So how are you supposed to know which ad, post, or marketing campaign made a visitor call your offices? This is where call tracking comes in. With call tracking, you can identify exactly where your caller came across your company, and determine what drove them to your site.

Call Tracking Numbers

Call tracking enables a company to identify which ad, social-media post, or article drove a viewer to your business. And it achieves this by assigning unique call tracking numbers to each individual piece of advertising you create. That way, you can see which of your efforts are generating the most calls to your business. This will obviously benefit any company –– but it's only the start of what call tracking can provide.

Sales Make the Difference

It’s great to know which campaigns are generating the most calls, but that doesn’t tell the whole story, does it? More important than knowing which ads are generating calls, is discovering which ads are generating leads, and most vitally, sales. A company can’t turn a profit through phone calls and web traffic alone. Fortunately, advanced call tracking systems can enable you to determine which ads are generating the most sales and most qualified leads. This will allow you to craft a smarter campaign based on this information.

The Biggest Impact

The best call tracking software is the one that works for you. To understand what we mean by that, consider that most call tracking metrics relate to events that have already happened –– i.e. how did someone come across your site, why they called, and the result of that call. However, thanks to advances in call-tracking technology from companies like Advocado, the very software that tracks information from places like Google Ads and Facebook can be used to train those ads to be more effective. This way, your call tracking numbers will be working to optimize your marketing campaigns automatically. And nearly every business can benefit greatly from that. 

For More Info

Contact the Advocado team today! We’ve got the resources and the cutting-edge technology to optimize your marketing and advertising efforts through call tracking. And to see what we can do for your business, request a free demo here:

call tracking ROI call tracking software

Brian Handrigan

Written by Brian Handrigan

Co-founder and CEO of Advocado, Brian is a proven entrepreneur with a passion for expanding the intersection of technology and communication. He is a true innovator and has been a founder or co-founder of multiple startups. His talent to see “beyond the known” and identify the real opportunity has resulted in some of the most creative omni-channel solutions to date and was instrumental in inspiring the vision of Advocado. Brian has over twenty years of experience working leading companies such as TD Ameritrade, ADP, Walmart, WPP and major health insurance companies.