13 December 2017
As a modern marketing manager for your company or for your client, you have a diverse and complex array of marketing tools at your disposal. And, you are probably using several different marketing methods to generate leads. But, how do you assess which marketing strategies are providing you with the greatest ROI?
You are most likely making use of various analytics tools in order to evaluate how your website and digital campaigns are performing. While these analytics may be providing you with a certain amount of data, you cannot see the whole picture if you don’t have a way to also analyze phone calls generated by your website. Without call tracking metrics, you don’t even know how many leads or sales your website is producing.
Apart from your website, call tracking can compile important data on phone leads you receive from all possible marketing channels: billboards; direct mail; email; pay-per-click; print; social media; television; web. Call tracking allows you to assign a different call tracking number for each marketing campaign or platform. You will know which click, campaign or platform is driving the most leads & revenue.
While knowing just how many calls are generated by each marketing campaign is good basic information, call tracking metrics will provide you with additional valuable data as described below.
Advocado will show you how to optimize your marketing efforts for your company or your client by using call metrics for analytics, attribution & optimization. With valuable data provided by call tracking metrics, you will have the ability to know how best to allocate your marketing resources, increase sales, and improve your ROI. Simply put, if you’re not tracking, you’re not marketing effectively. Get in touch with us today and see what we can do for your marketing efforts.