call tracking software

Call Tracking Software: 4 Ways to Get the Most from Your System

01 March 2018

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Adding call tracking software to your company’s repertoire is one of the best decisions you can make. Simply put, call tracking can help improve the way your company operates from top to bottom. However, call tracking technology has changed drastically in the past few years, and there are more ways than ever to maximize your purchase. Call tracking solutions are a great tool for your business to use, but you need to know how they function first. So if you’re looking to get the most from your call tracking efforts, consider these four innovative methods:

The Basics –– Call Attribution

Have you ever wondered how a customer came across your business in the first place? With call tracking software, you’ll never have to ask that question again. The basic function of call tracking is to connect offline sales conversions back to clicks online. So you’ll know exactly which piece of online content generated each call you receive. This technology in and of itself is valuable, because while more and more people conduct business searches online, a substantial amount of sales still occur offline. Call tracking closes that loop and connects your marketing efforts to your sales numbers.

Next Steps –– Call Metrics

The truth is, call tracking software is much more than the process of call attribution, and you can get so much more from this technology. After all, you wouldn’t buy a Ferrari only to let it rust in your driveway, would you? In addition to attributing which sales came from which pieces of online content or advertising, call tracking metrics offer businesses unparalleled insight into their customers’ habits. Advanced call tracking software will enable a company to identify exactly when and how a lead first interacted with their business online –– in addition to supplying vital information about the customer including their name, address, and phone number.

Deep Cuts –– Marketing and Sales Cohesion

In an ideal world, your marketing and sales team would work in perfect harmony. However, that’s not always the case. Fortunately, you can use call tracking to help bring the two together. By studying which pieces of marketing content generate the most sales, you can retool your marketing and sales strategy to maximize your ROI. Plus, you can ditch expensive ads that aren’t producing the revenue you need.

On a New Level –– Optimizing Content

Every feature call tracking offers will improve the way you do business. However, if you really want to get a bang for your buck, consider using your call tracking software to help optimize content. Because of innovations in call tracking technology by companies like Advocado, you can now use information gleaned from call tracking to actively improve your ad results and organic content. So rather than merely being reactive, you can get on the front foot and be proactive in your approach.

Consult the Pros

In brief, adding call tracking to any business is likely to prove beneficial. However, if you want to get the most from your software, contact the Advocado team today. We live on the cutting-edge of call tracking tech, and are constantly looking for new ways to better the product. But don’t just take our word for it  –– download our demo and see what call tracking can do for you!

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