Industry Articles

Devin Heisner

Devin Heisner

With over a decade of digital marketing experience under his belt, Devin applies his past experience in technology, analytics, global clients, and robust vertical coverage to bridge the TV and digital divide through measurement, innovation, and strategic partnerships.

4 Steps to Effective Marketing Campaign Measurement

By Devin Heisner on May 20, 2019 in cross-channel, campaign measurement, measure advertising effectiveness

No professional should have to struggle put tangible results next to digital marketing efforts. Yet, in reality, many marketers do have difficulty conveying the effectiveness of their work to their clients. And when marketers aren’t able to show...