Industry Articles

Brian Handrigan

Brian Handrigan

Co-founder and CEO of Advocado, Brian is a proven entrepreneur with a passion for expanding the intersection of technology and communication. He is a true innovator and has been a founder or co-founder of multiple startups. His talent to see “beyond the known” and identify the real opportunity has resulted in some of the most creative omni-channel solutions to date and was instrumental in inspiring the vision of Advocado. Brian has over twenty years of experience working leading companies such as TD Ameritrade, ADP, Walmart, WPP and major health insurance companies.

How Can Political Advertisers Run More Inclusive Digital Campaigns Moving Forward?

By Brian Handrigan on August 5, 2019 in digital, TV, cross-channel

(Article originally published on

How to Measure Advertising Effectiveness

By Brian Handrigan on July 19, 2019 in measure advertising effectiveness, Featured

Google Analytics can only take you so far. Professional marketers who are looking to accurately measure advertising effectiveness need to go beyond the basic metrics and KPIs that typically define advertising data. Indeed, because of the...

Direct-To-Consumer Brands Are Starting To Face Traditional Media Issues

By Brian Handrigan on July 9, 2019 in digital, TV, cross-channel

(Article originally published on

5 Reasons Why Measuring Marketing Performance is Critical

By Brian Handrigan on May 30, 2019 in cross channel marketing, campaign measurement, measure advertising effectiveness

The process is almost always as important as the result. Though any given marketing tactic may yield a positive return at some point, the best marketing professionals understand how to produce results time and again. The key to implementing...

TV And Digital Advertising Need To Stop Fighting And Admit They Need Each Other

By Brian Handrigan on January 31, 2019 in digital, TV, cross-channel, Featured

(Article originally published on

Like two siblings vying for a parent’s attention, digital and traditional advertising have been fighting for advertisers' attention since digital came of age in the post-dot-com bubble era. Many have...

Omni Channel Marketing Solutions to 4 Common Problems

By Brian Handrigan on January 14, 2019

As with any new strategy, omni channel marketing exists to address problems that businesses encountered in the past. After all, if omni channel marketing didn’t offer tangible solutions to common issues, it wouldn’t have much value. Rest...

What is an Omni Channel Customer Journey?

By Brian Handrigan on January 9, 2019 in omni channel marketing

Marketers use terms like “customer journey,” to illustrate a point. Of course, few people actually get in the car to go make a purchase now –– let alone undertake anything that resembles a “journey.” However, consumers can and do interact with...

Omni Channel Marketing Analytics Made Easy

By Brian Handrigan on January 8, 2019 in omni channel marketing

For marketers –– as for all professionals –– time is a premium resource. After all, marketers are constantly working to alter and adjust their current strategies to better engage their customer base. As such, it’s often difficult for pros to...

4 Benefits of Omni Channel Marketing

By Brian Handrigan on January 3, 2019 in omni channel marketing

In some of our previous blogs, we’ve outlined how omni channel marketing works, how it differs from traditional marketing methods, and how businesses can begin to implement omni channel marketing practices within their current campaigns....