Industry Articles

5 Signs you Need Call Tracking Software at your Company

By Brian Handrigan on March 2, 2018 |


There’s nothing more frustrating for a forward-thinking company than to get left behind on cutting-edge tech. Indeed, if your business doesn’t currently utilize call tracking software to optimize your marketing and sales efforts, chances are you’re already falling behind your competitors who do. That’s because call tracking offers a huge tactical advantage for companies that use it correctly. Still, even in the face of innovation, some people remain reluctant to adapt to new technology. With that in mind, we’ve compiled a short list of signs that’ll help you determine if your business is in need of call tracking software. Here are five things to look out for:

Increased Ad Spend

While the best marketing campaigns include both organic content along with paid advertisements, you shouldn’t find yourself in a situation where you’re shelling out more and more every month on ads. Indeed, ad spend can catch up to a company quickly –– especially if those ads aren’t turning into sales. Fortunately, call tracking can alleviate this problem by helping you reduce your ad spend, while simultaneously increasing your revenue. In fact, the best call tracking softwares will help you identify which of your ads are working well, and which aren’t. That way, you can bolster your “good” ads, and ditch the bad ones.

Leads Without Sales

If your company is bringing in a high volume of leads per month –– that’s a great start. However, the truth is, a lead that doesn’t turn into a sale isn’t worth anything to your bottom line. So if you find your staff struggling to close on sales, you probably have an issue with your marketing and sales cohesion. With call tracking software, though, you can bring these two departments together to function how they should –– to generate sales and grow your customer base.

Marketing Confusion

A good marketing strategy is a diverse one. It’s wise to promote yourself in multiple ways over the internet. However, in doing so you create a problem: how do you determine the value of each individual piece of marketing content? Call tracking answers that question by attributing every successful sales call all the way back to the online content that generated it. That way, you can calculate your ROI more accurately than ever before.

Stagnant Sales Numbers

In addition to bringing your sales and marketing teams together, call tracking can give your sales staff a boost they’d otherwise sorely miss. Normally when a lead calls your company, your sales team is fighting blind at first; they don’t know anything about the caller. However, with call tracking you can equip them with vital intel regarding the caller’s name, location, and motivation for making the call in the first place.  

You Market Online but Close Sales Over the Phone

Simply put, if most of your online marketing efforts lead to offline phone calls, your business needs call tracking. In the short term, call tracking can provide a lift to your marketing and sales efforts. And over the long haul call tracking metrics will enable you to identify larger trends and patterns in your market.

Make the Call Today

Adding call tracking software can benefit just about every company that markets itself in order to make sales. And while we recognize that’s a massively wide umbrella, we’re willing to work with companies across industries because we believe in the power of call tracking. Contact the Advocado team today and experience the difference call tracking can provide to your business. For even more evidence of call tracking’s prowess, request a demo below:

call tracking

Brian Handrigan

Written by Brian Handrigan

Co-founder and CEO of Advocado, Brian is a proven entrepreneur with a passion for expanding the intersection of technology and communication. He is a true innovator and has been a founder or co-founder of multiple startups. His talent to see “beyond the known” and identify the real opportunity has resulted in some of the most creative omni-channel solutions to date and was instrumental in inspiring the vision of Advocado. Brian has over twenty years of experience working leading companies such as TD Ameritrade, ADP, Walmart, WPP and major health insurance companies.