Industry Articles

5 Essential Call Tracking Metrics Your Marketing Team Needs to Succeed

By Brian Handrigan on March 6, 2018 |


In the marketing world, having the most up-to-date information is often the difference between success and failure. Now more than ever before, it’s vital that your marketing team have the most comprehensive data available to them. Without it, you’ll struggle to create a marketing campaign that reaches any of your goals. And while it’s beneficial to use classic marketing KPIs in your research and development, call tracking offers a wide array of metrics that can give your team the edge it needs to succeed. With that in mind, here are five call tracking metrics you should start using today:

Call Volume

Of all the call tracking metrics, call volume is about the easiest to understand; however, it remains essential. In basic terms, call volume is a record of the number of calls you received as a result of your marketing efforts. As a marketer you can choose to look at the gross totals to examine call trends over a long period of time, or you can isolate certain areas, calls, or campaigns to scrutinize in depth. However you proceed, the power is in your hands.

Caller Profile Stats

With call tracking software, you won’t have to guess at who your customers are. Instead, you can create more accurate caller profiles with information provided through the system. When a customer makes a call, you’ll immediately have access to key intel including their name, phone number, location, and motivation for placing the call in the first place. Plus, you’ll know if you’re hitting your target demographics.

Conversion Rate

Call tracking can let you know if you’re driving qualified leads to your site. By utilizing call tracking metrics, you can cross check the number of total calls with the number of calls that led to a successful sale. In this way you can not only determine how effective your lead generation efforts are, but also identify which marketing campaigns are driving the “best” leads to your sales staff. Ideally, you should convert every call your company receives into a sale. Even though that’s not possible, call tracking can bring you closer than ever before.

Call Value

Some calls are worth more than others. The good news is with call tracking, you’ll have access to every aspect of a sales call, from its origin, to its duration, all the way to its eventual outcome. In this way, you can place a dollar value on each sales call, based on how long it takes to close a sale, and the possible pay-off in the end.

Total Marketing ROI

Trying to calculate an accurate representation of your marketing ROI without call tracking metrics is like trying to put together a puzzle without all the pieces. Sure, you might have an idea of what your ROI looks like, but if you really want to know the exact value of your marketing efforts, you need call tracking in your arsenal. That’s because call tracking can let you know how effective each piece of individual marketing content is. No more guessing, no more speculating. With call tracking metrics, you can have all the inside information.

Learn More

Call tracking is a tremendous tool for marketers to use to analyze past performance. But it can also help any business actively better their marketing and sales efforts. Contact the Advocado team today to find out more. And for a sample of what call tracking software has to offer, request a free demo below:

call tracking metrics

Brian Handrigan

Written by Brian Handrigan

Co-founder and CEO of Advocado, Brian is a proven entrepreneur with a passion for expanding the intersection of technology and communication. He is a true innovator and has been a founder or co-founder of multiple startups. His talent to see “beyond the known” and identify the real opportunity has resulted in some of the most creative omni-channel solutions to date and was instrumental in inspiring the vision of Advocado. Brian has over twenty years of experience working leading companies such as TD Ameritrade, ADP, Walmart, WPP and major health insurance companies.