If you’ve been in business for any amount of time you’ll know how important leads are to the success of a company. There’s no need to overstate their value; plain and simple, generating leads means you’re well on your way to generating revenue. So it’s no wonder that many companies spend valuable time and resources trying to research, nurture, and ultimately create leads. Still, just because a company’s been working hard to find leads, it doesn’t always mean that their methods are effective. Fortunately, call tracking can help any company correct the flaws in their lead-generation strategy. Here are four common lead-generation mistakes –– and how call tracking can help you fix them.
Ineffective Content
Spending money on Google AdWords or similar features across platforms is a great way to guarantee exposure for your company in high-volume areas. However, simply placing your ad in a good spot is only half the battle; if you want to land a lead and close a sale, your ad has to draw them to your website. Call tracking will give you a clear idea of which ads are sending visitors to your site and which ones aren’t. By attributing each phone call your company receives back to the content that generated it, you’ll be able to identify which marketing efforts (blogs, social-media posts, paid advertisements) aren’t up to snuff. From there you can cut your losses or else alter them to boost their effectiveness –– and start driving leads to your site.
Wasting Time with Unqualified Leads
Just because a given ad is sending lots of traffic to your site, it doesn’t necessarily mean it’s helping you make money. Indeed, wasting time trying to nurture unqualified leads that don’t have legitimate interest in your product will only hurt your bottom line. Thankfully though, call-tracking software measures the success of each call and logs that information into the system so that you can see more than which ads are garnering clicks –– you can see which ones are promoting your operation with qualified leads.
Not Knowing When to Double Down
Similarly, call tracking will provide you with the metrics to determine which of your marketing efforts are succeeding. But while most companies would stop there, it’s imperative that you up the ante instead. Fortunately, thanks to advances in call-tracking technology from companies like Traaqr, you can use the data gleaned from your ads’ previous performance to optimize future ad production and enjoy greater returns.
Insufficient Intel
A lead is only worthwhile if it can feasibly converted to a sale. So if you’re creating plenty of leads, but not sealing the deal with potential clients, you’ve got a problem. The good news is, call tracking can help bolster your sales tactics as well. With call-tracking software, when a salesperson receives a call they’ll automatically have access to vital information about the caller, including: which websites they viewed before making the call, how long they viewed them, their phone number, geographic location, and more. In short, call tracking will allow your sales staff to work with ease and convert qualified leads to sales better than ever before.
Conclusion
If your business has struggled with any aspect of the lead-generation cycle, then call tracking can help alleviate your issue. Regardless of industry, call tracking is an indispensable marketing tool. Make sure to contact the Advocado team today; and don’t pass up the chance to download our free demo below. See for yourself what call tracking can accomplish for your company.