03 January 2019
In some of our previous blogs, we’ve outlined how omni channel marketing works, how it differs from traditional marketing methods, and how businesses can begin to implement omni channel marketing practices within their current campaigns. Sometimes though, it’s beneficial to take a step back from the details and explain why omni channel marketing is valuable in the first place. To that end, today we’ll focus on four tangible benefits omni channel marketing provides –– regardless of your company’s size or industry:
At the heart of every marketing strategy is, naturally, lead generation. Omni channel marketing tactics aim to inspire leads to take action by offering relevant content across a variety of channels in a consistent, but user-specific, manner. Omni channel marketing increases exposure, but not just for the sake of gaining more followers on social media or subscribers to a blog. Rather, omni channel techniques are tailored toward finding and courting qualified, inbound leads who have a higher chance of conversion than the “average” consumer. By coordinating offline advertising methods (like TV and radio commercials) with digital content, marketers can create a network for consumers to explore.
Since omni channel marketing efforts focus on quality lead generation, sales professionals will experience greater conversion rates and spend less time on the phone with unproductive prospects. Furthermore, thanks to advancements in omni channel marketing from companies like Advocado, automated services like call tracking and MicroMoment+ enable marketers to identify their most effective work and isolate customer behavior patterns. In addition, MicroMoment+ AdBot will automatically enhance Google Ads based on previous customer behavior and interactions. This leaves your team free to produce their best work possible!
In most instances, businesses need to increase their advertising budget in order to see a correlated boost in sales. With the proper omni channel marketing tools, though, companies can not only enhance their sales numbers, but also cut down on advertising costs at the same time. Omni channel marketing utilizes existing data to guarantee ad-spend efficiency and save your business money.
For many years, marketers struggled to determine exactly how their consumer base felt about their product or service. After all, if you don’t know what your customers want, it’s going to be difficult to market to them effectively. Because omni channel marketing precepts account for consumer preferences, historical behavior, and in-depth data collection, businesses can tailor ads to engage key target demographics and build long-term campaigns with greater efficacy.