[ST. LOUIS, MO]---When Google announced it had plans to dissolve Third-party cookies by 2022, consumers rejoiced. No longer would those nagging cookie crumbs collecting data have access to preying over the shoulders of internet users and then...
As a college student, one of the lessons I was taught about the job interview process was to ask questions. The closer I came to graduation, I learned to always ask about company culture.
When I had my first meeting with my supervisor at Advocado, she shared Advocado’s company core mission - to empower companies to make a dent in the universe.
To empower companies to make a dent in the universe. This really resonated with me...
(Article originally published on Forbes.com)
Google Analytics can only take you so far. Professional marketers who are looking to accurately measure advertising effectiveness need to go beyond the basic metrics and KPIs that typically define advertising data. Indeed, because of the...
(Article originally published on Forbes.com)
The process is almost always as important as the result. Though any given marketing tactic may yield a positive return at some point, the best marketing professionals understand how to produce results time and again. The key to implementing...
No professional should have to struggle put tangible results next to digital marketing efforts. Yet, in reality, many marketers do have difficulty conveying the effectiveness of their work to their clients. And when marketers aren’t able to show...
(Article originally published on Forbes.com on May 2, 2019)
