Industry Articles

For Advertisers Tired of Giving Their Valuable Data Away, the Time to Act and Take Back Control is Now

By Advocado News on October 19, 2021 in News, multi-channel attribution, micro-moment, advertising

[ST. LOUIS, MO]---When Google announced it had plans to dissolve Third-party cookies by 2022, consumers rejoiced. No longer would those nagging cookie crumbs collecting data have access to preying over the shoulders of internet users and then...

Part of the Pit Crew: What it's like to be at Advocado

By Ymani Wince on May 26, 2021

As a college student, one of the lessons I was taught about the job interview process was to ask questions. The closer I came to graduation, I learned to always ask about company culture.

Making a Dent in the Universe: An Intern's Story

By Mary Boser on March 8, 2021 in marketing, advocado, company culture

When I had my first meeting with my supervisor at Advocado, she shared Advocado’s company core mission - to empower companies to make a dent in the universe.

To empower companies to make a dent in the universe. This really resonated with me...

How Can Political Advertisers Run More Inclusive Digital Campaigns Moving Forward?

By Brian Handrigan on August 5, 2019 in digital, TV, cross-channel

(Article originally published on Forbes.com)

How to Measure Advertising Effectiveness

By Brian Handrigan on July 19, 2019 in measure advertising effectiveness, Featured

Google Analytics can only take you so far. Professional marketers who are looking to accurately measure advertising effectiveness need to go beyond the basic metrics and KPIs that typically define advertising data. Indeed, because of the...

Direct-To-Consumer Brands Are Starting To Face Traditional Media Issues

By Brian Handrigan on July 9, 2019 in digital, TV, cross-channel

(Article originally published on Forbes.com)

5 Reasons Why Measuring Marketing Performance is Critical

By Brian Handrigan on May 30, 2019 in cross channel marketing, campaign measurement, measure advertising effectiveness

The process is almost always as important as the result. Though any given marketing tactic may yield a positive return at some point, the best marketing professionals understand how to produce results time and again. The key to implementing...

4 Steps to Effective Marketing Campaign Measurement

By Devin Heisner on May 20, 2019 in cross-channel, campaign measurement, measure advertising effectiveness

No professional should have to struggle put tangible results next to digital marketing efforts. Yet, in reality, many marketers do have difficulty conveying the effectiveness of their work to their clients. And when marketers aren’t able to show...

14 Highly Effective Methods For Turning Customers Into Brand Loyalists

By Expert Panel, Forbes Agency Council on May 8, 2019 in best practices, marketing strategy, Featured

(Article originally published on Forbes.com on May 2, 2019)