Advocado named as a Gartner 2019 'Cool Vendor' in Advertising

The report evaluates interesting, new and innovative vendors, products and services in the advertising space. 

Gartner’s report points out:

"As advertisers, marketing leaders have traditionally faced a trade-off between measurable performance and longer-term brand impact of ads. Advertising technology innovators are overcoming this trade-off with new methods for delivery and measurement of ads across digital and traditional channels."

The report also provides key findings on advertising including the following:

  • "Marketers’ adoption of advertising technology has accelerated dramatically over the past two years as they seek to insource many technology evaluation capabilities formerly delegated to agencies.
  • Advertisers face continuing challenges in rationalizing their media investments across a fragmented landscape of digital and nondigital channels. The goal of connecting investments and results across walled gardens and between TV and digital video remains elusive."

Advocado-Gartner-Cool-Vendor-in-Advertising-2019-with-gap

 

 

The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Source: Gartner Cool Vendors in Advertising, Andrew Frank, Eric Schmitt, Jason McNellis, 6 May 2019. 

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