ADVOCADO ACTIVATE

Real-Time Cross-Media Optimization Platform to increase the ROI of campaigns across Broadcast, OTT, CTV, Facebook, Instagram, Snap, Twitter, Amazon & Google.

Multi-Screen is the New Reality

You know that moment when you’re watching a TV commercial and decide to pick up your smartphone to search or learn more?

Advocado makes it possible for advertisers to connect with consumers during that precise moment (or micro-moment) when they want to know, go, do, or buy something. We do this by using signals from the offline world (like Broadcast TV commercials, in-program context and breaking news) to trigger actions across digital platforms (like search, social and shopping) and tracking user behavior by the second; these platform components result in a trifecta: increased campaign effectiveness, proven ROI, and omnichannel attribution measurement.

INDUSTRY EXPERTISE


Bill McCabe
President & CEO
Eicoff

"The reality is Google doesn’t motivate a search. It simply enables it. No one randomly types in the name of a brand, product or service. It all starts somewhere else. To see the big picture, one must look at these cross-media connections. You need to focus on the synergies, not the divisions, that exist between TV and digital. The more we think about Google as a destination and less as a starting point, the better we’ll understand its connection to television."

Why Google Owes TV a Big Thank You - Eicoff Blog - March 2018

Advocado Activate

How It Works & Actual Outcomes

Signal

Step 1 - The Signal

Within seconds of an offline "signal" being detected (such as an advertisers own TV Ad, a Competitors TV Ad or in programing context), Advocado Activate knows the details of the signal, such as the creative of the TV ad, the DMA it's running in, the station it’s running on, its duration, etc.

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Step 2 - The Trigger

Advocado Activate uses the signal detection as a “trigger” that corresponds to specific “actions.” When a trigger is activated, adjustments are made to the customer's Digital Platforms to optimize engagement for two to 5 minutes.

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Step 3 - The Data

Advocado Activate identifies and attributes direct (website) and indirect (social) consumer engagement to measure the effectiveness of each individual activation.

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Increased Engagement

2100% increase in web sessions.

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More Leads

300+% increase in leads in an A/B test.

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+ROI

800+% Positive ROI.

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Better Ad Position

24% improvement in average position and 16% increase in search impression share.

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Massive data input for Google

212,000 Advocado Activate bid adjustments in just 3 weeks.

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Dominate The Competition

From increased click through rates to leads generated to sales & social engagement, get the edge that Advocado Activate provides and transform second screening by consumers from a problem to an advantage.

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