Advocado makes it possible for advertisers to connect with consumers during that precise moment (or micro-moment) when they want to know, go, do, or buy something. We do this by using signals from the offline world (like Broadcast TV commercials, in-program context and breaking news) to trigger actions across digital platforms (like search, social and shopping) and tracking user behavior by the second; these platform components result in a trifecta: increased campaign effectiveness, proven ROI, and omnichannel attribution measurement.
Why Google Owes TV a Big Thank You - Eicoff Blog - March 2018
Within seconds of an offline "signal" being detected (such as an advertisers own TV Ad, a Competitors TV Ad or in programing context), Advocado Activate knows the details of the signal, such as the creative of the TV ad, the DMA it's running in, the station it’s running on, its duration, etc.
Advocado Activate uses the signal detection as a “trigger” that corresponds to specific “actions.” When a trigger is activated, adjustments are made to the customer's Digital Platforms to optimize engagement for two to 5 minutes.
Advocado Activate identifies and attributes direct (website) and indirect (social) consumer engagement to measure the effectiveness of each individual activation.
2100% increase in web sessions.
300+% increase in leads in an A/B test.
800+% Positive ROI.
24% improvement in average position and 16% increase in search impression share.
212,000 Advocado Activate bid adjustments in just 3 weeks.
From increased click through rates to leads generated to sales & social engagement, get the edge that Advocado Activate provides and transform second screening by consumers from a problem to an advantage.
Advocado has created a SaaS platform that optimizes in real-time across all media types to improve advertising performance by engaging audiences in the moment(s) after a offline signal (like a broadcast TV ad) interests them and they reflexively turn to a smart device to learn something, do something or discover something.